The shelf, as it actually looks
During the visit the agent records what is on the shelf, what is left, what is damaged and what has expired. A photo backs it up, and a rating turns it into a number.
Why the order figure is not enough
The order value tells you how much was sold — and nothing about how the product sits on the shelf, where it is placed, whether any stock is left, or whether expired goods are sitting there. Those are exactly the things that determine next month’s sales.
Merchandising is traditionally a separate specialist’s job. In the system it becomes part of the agent’s visit — with no extra trip.
During the visit
Shelf stock
How many units are on the shelf at the moment of the visit. This figure drives the order quantity — the order comes from the actual stock rather than from memory.
Expired goods
Expired stock found at the outlet is recorded during the visit. The information reaches the manager and the next step — return or write-off — proceeds on documents.
Damaged goods
Damaged packaging or product is recorded separately. This is the data that tells you something about logistics and storage conditions.
Display and placement
How the product is arranged, where it sits on the shelf, and the condition of the display and promotional material.
How a photo becomes a number
The photo does not sit in an archive — it is rated and it feeds the outlet score.
The app does not let the agent continue to the order until the product has been photographed.
The supervisor or manager rates each photo on a 5-point scale.
The ratings produce an average score for the outlet, based on placement and product position.
The rating also reflects the agent’s work and can be used in the staff motivation scheme.
What this gives management
A drop in sales often starts on the shelf rather than in the price: the product is badly placed, pushed to the back row, or simply out of stock. Shelf stock and photos recorded during the visit make that visible while it can still be acted on.
Systematic recording of expired and damaged goods then shows which outlets keep repeating the problem — and that is already a question of delivery or storage.
See the system running on your own data
In the demo we show how your processes look inside the real interface. Questions get answered in the same meeting.